Making Your Website Pay

Course Description & Content

Is your website making you money or costing you money? Do people “Google” it; i.e. do they know it exists and that it is relevant to what they are looking for? The potential is there but very few websites ever reach it. They function well and look good but don’t bring in any business. This course will show you how to promote your website effectively and avoid the pitfalls along the way.

You will learn:

How search engines (especially Google) work, and how your website is indexed by them
How your website can improve its position in search engine listings for relevant search phrases
How you can use sponsored / paid-for listings effectively
How to ensure your website is relevant to what customers are looking for - your target market
How to improve its impact on customers
About other means of website promotion
About ethics of website promotion

By the end of the course you will know best how not to waste your money on irrelevant “solutions”, and how best to achieve success with your website with minimum cost.

Target Audience

Sole Traders, Small and Medium Enterprises

Course Date & Venue

February 21, 2008 - Macphail Centre, Ullapool

All of our courses can be scheduled subject to demand - please contact us to reserve a place now and we will be in touch to arrange specific dates, or you can contact us if you wish to discuss a tailored in-house programme for your staff.

Course Duration

1 Day 10.00am - 4.00pm

Pre Course Experience & Preparation Required

None, although it is recommended that delegates bring printouts of their main webpages.

Cost

£50